CoinDCX
Marketing systems to drive user acquisition and engagement.
Client Brief
Who they are and what they needed.
- Client
- CoinDCX
- Industry
- Crypto — consumer trading platform
- Market cap
- To be confirmed
- Market size
- To be confirmed
A crypto trading platform in a market where user acquisition is competitive and trust-sensitive, needing marketing systems that drive both acquisition and engagement. Draft entry — details and relationship pending confirmation.
Pain Point
Where the friction lived.
Acquisition spend was active but fragmented, and engagement after sign-up depended on one-off campaigns rather than a connected system. Draft assessment — to be validated.
Current bottlenecks
- Channels were measured in isolation, so budget decisions lacked a full-funnel view.
- Onboarding drop-off was invisible between sign-up and first transaction.
- Engagement relied on manual campaign pushes instead of lifecycle triggers.
Gaps in SOPs
There was no standard playbook for how a new user moves from interest to activation to engagement — each campaign reinvented its own journey.
Scalability
Manual campaign operations do not scale with user volume; the system needed automated lifecycle journeys that run continuously.
Feasibility of the solution
Valid: event data from the platform existed and could support lifecycle triggers and full-funnel measurement once connected.
Growth rate & savings potential
Growth potential sat in improving activation rate per rupee spent and raising retention through lifecycle engagement, rather than in buying more raw traffic. Figures to be confirmed.
Eliminating friction, improving ROI
The friction concentrated at activation — users who signed up but never transacted — so the first improvements targeted that stage for the fastest measurable ROI.
Solution & Objective
What we proposed and built.
Marketing systems connecting acquisition, activation and engagement into one measured funnel.
- Objective
- Build a full-funnel marketing system where every channel is measured to activation, and engagement runs on automated lifecycle journeys rather than manual pushes.
- Technology
- Event-based tracking across the funnel, lifecycle automation triggered by user behaviour, and a unified reporting layer across channels.
- Strategy
- Follow the funnel: fix measurement first so budget follows evidence, then automate the engagement journeys that retain users acquired.
- Go-to-market
- Messaging sequenced to the funnel stage — education for new users, activation nudges for sign-ups, and depth content for engaged traders.
- Funnel analysis
- Mapped impression to click to sign-up to first transaction to repeat engagement, with each stage instrumented so drop-offs and channel quality are visible in one place.
Projections · Q1 2027
What we're working toward.
Illustrative projections, not measured results or client-validated forecasts. These planning ranges use assumed improvements, not supplied baseline data. Results are expected in Q1 2027.
10–15%
Illustrative projection
Activation rate relative uplift
20–30%
Illustrative projection
Campaign reporting effort reduction
15–25%
Illustrative projection
Lifecycle campaign setup time reduction
Intended outcome
The intended outcome is connected marketing: full-funnel measurement and lifecycle automation could improve activation and reduce campaign operations effort. Actual performance will be reviewed in the next reporting cycle.
Further improvements
- Refine channel mix using activation-weighted attribution.
- Expand lifecycle journeys to higher-value segments.
- Introduce cohort-based retention reporting.
More of our work
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